Your B&P Budget Says ‘Pick 5’ Bids but Your Growth Plan Says ‘Win 15’
Here’s the math most companies are running right now: growth targets are going up, profit requirements are tightening, and B&P budgets are flat or down. Leadership says “win more.” Finance says “spend less.” And the capture team is caught in between, doing the only thing they can — spreading thinner across more pursuits and hoping for the best.
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